3D Analyzer Software Woodworking Tip: How do you find and sell your woodwork products to loyal customers?

Woodworkers, even those with several years of woodworking experience often find themselves ill at ease when faced with the task of marketing their products. Possessing the skills to design and make furniture is just one part of running a woodworking business. Knowing how to sell the products is quite another skill that has to be learnt.

With the advent of the internet, potential clients have a lot more access to furniture makers and other woodworking companies, when previously the options they had were to visit retail outlets or go through a gallery.

Successful woodworkers accept that their main task is to determine what their chosen group of customers’ want, what their values are and design products around these needs and values, so there is a perfect match.

Keeping existing clients is important for long term business success and woodworkers should focus on creating trust and developing lasting relationships. Spending time with clients is one way of generating ideas for a new project. For instance furniture makers can take a ‘tour’ of a client’s home and identify ‘gaps’ in their décor that need to be filled.

Showcasing products is also an important consideration that woodworkers should not ignore. Some enterprising furniture makers team up with other related industry professionals such as antique dealers, carpet weavers and jewelers to run a gallery showcasing a range of products, so customers have more of a choice. Another option is to supply some of the pieces to two or three galleries. This helps in getting a woodworker’s name out in the market and often this exposure can result in several orders.

Participating in exhibitions not only helps woodworkers in gaining exposure, but also tests new designs in the market and establishes price points. Contact with other exhibitors and visitors also play an important role in obtaining further work in the future.

For woodworkers who may not have a customer base to tap into, involvement with professional associations such as wood groups or state crafts organisations and taking advantage of opportunities they present is a good method to get some clients and start the ball rolling.

A professionally designed website, showcasing products and offering valuable benefits to prospects can be an effective marketing tool that works even while woodworkers sleep.

Making a living from producing and selling woodworking objects requires woodworkers to develop their marketing skills and have realistic expectations. The thrill of selling a product, one is passionate about or being commissioned to produce another product, makes the effort worthwhile and also contributes to the general advancement of the industry.

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For more information on how 3D Analyzer Software can help improve your company please have a look at our website www.3danalyzersoftware.com

3D Analyzer Software was created by woodworkers with a lifetime of experience in the woodworking industry.

Close to the top of every woodworkers wish list is the seamless transition from solid model to CNC program.  3D Analyzer has made this goal a reality. With the ability to import solid models from CAD programs such as AutoCAD, 3D Pytha and Solidworks, 3D Analyzer is ideally suited to help any woodworker.

3D Analyzer Software is a customized woodworking software program that has been evolving since 2000, to enable woodworkers to produce and deliver individual pieces with dramatic time savings and near perfect accuracy. The Idea for the software program began as the owners sought practical solutions for their own woodworking manufacturing problems, needing software that would translate 3D images into specific manufacturing data.

We are proud to say that our software is now being used across the woodworking industry by:

- Architectural joinery companies
- Custom furniture manufactures
- Office fit-out suppliers
- Store fixture companies
- Exhibition companies
- Suppliers of display cabinets and
- High-end kitchen cabinet manufactures

Our Company is based in Sydney, Australia and has customers in Australia, and around the world in New Zealand, Europe / UK and the USA.